always learning....
today's (thursday= science) lesson: cognitive dissonance
In 1957, Leon Festinger, a social psychologist at Stanford, Published The Theory of Cognitive Dissonance, one of the most influential papers on human behavior even written. It defines our personal ideas, thoughts, theories, beliefs and values as cognitions. Whatever they may be. And when they are preferences and unrelated to one another, we don't really care. But when they are related we do care and they need to be consistent.
"Contradictions result in a state of dissonance that the mind cannot tolerate."
Oh, dear. What a state!
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