Oh, good. I usually forget these things anyway so I am excited that people are focusing on creating a more lasting impression. BMW has been working on an ad campaign that burns a BMW logo into your eyes, so to speak, so that when you close them, instead of the fuzzy blackness, you get a beamer reminder. Oh, good.
http://theweek.com/article/index/210537/bmw-burning-its-logo-into-your-brain
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